Developing a Global Vision

Global Vision- recognizing and reacting to international marketing opportunities, using effective global marketing strategies, and being aware of threats from foreign competitors in all markets.

Global Marketing- marketing that targets markets throughout the world.

With all the products that Apple has released throughout the years, global vision and global marketing is within the companies strategy. Since the recent release of the iPhone 5 on September 21, 2012, Apple released the phone in nine other countries. Throughout the first weekend, Apple sold 5 million iPhones. Consumers waited on lines for hours, even days. They were eager to get their hands on Apples newest product. China will be able to begin selling their iPhone 5 in October.

China will be able to sell the iPhone 5 in October, earlier than expected, due to low sales here in the U.S. Apple analyst expected the iPhone to sell over 8 million units. Being that only 5 million units were sold here in the U.S, China will be able to sell the iPhone in October. IPhone is expected to do very well in other countries as to how it did in the U.S.

The Marketing Enivronment

Marketing- communicating the value of a product to consumers. It can also be done through artwork.

Apple creates products not only for he liking of their consumers but for the liking of their own. They have many consumers who purchase each of their products when they are released. Along with having loyal consumers they have their critics. Their critics have said that many of their products would fail but of course have not. Apple reaches out to its consumers, its company and no one else. When Apple is in the process of releasing their newly made products, they are sure to demonstrate what the product will do, but in the language of the consumer. They will grasp their attention with using words to keep them interested. The attention of their consumers is grasped quickly when describing all of their products.

Not only does Apple want to be a leader in the technology era, it wants to be the only technology that is used. They go several steps ahead in making sure their products are the best ones. When saying you have a smartphone, is it really a smartphone or an iPhone? An iPhone is a smartphone but no one calls it a smartphone. Apple wants each of its products to have their own name and to not be like their competitors, or other companies.

Apple first started their advertising in 1984 during Superbowl XVIII. It began with a woman running with a Macintosh computer to throw a sledgehammer at what seemed to be a presentation on IBM. As time went on with and their products began to become more popular, Apple began to place their ads in Newsweek and Time magazines. With their iPod product on the market, the made a commercial with dark silhouetted people listening to the music on their iPods dancing. When that commercial appeared everyone always wanted to dance when their iPod was plugged into their ears. When advertising their iPhone on TV, the phone is usually brought in or looked at by the corner. It is slowly zoomed out so you can see the full phone, shows a person using the phone with ease and enjoying their new Apple product.

Apples advertisement is what drives their consumers to continue buying their products, but also gives the company new consumers.

Ethics and Social Responsibility

Ethics- being able to decide what is right from wrong, on your own.
Social Responsibility- a company or business's concern for a society's welfare.

In the business world, almost every company should have a code of ethics. A code of ethics if a guide to help marketing managers and other employees make better decisions within the business.

Apple has a code of ethics that every employee follows. Employees use this as a guide to help innovate their products and get their products out to the world. The supplier code of conduct they practice are essential to the company in making ethical decisions. All the decisions made within the Apple company help them realize what they should improve on, what is wrong and what is right for the company.

Apple has an ethics training program established by its managers to help work with foreign employees, to also keep track of how well the business is doing. The ethics program enforces the managers responsibility within every part of Apple. They like to make sure that their employees are always satisfied with how they are being treated and if anything should be changed. With that being Apple's goal with its employees, they conduct yearly audits with employees and contract workers to make sure they are being well treated and satisfied within the company.

The Apple company has been making sure that its suppliers have their employees in safe working conditions, and are being treated with dignity and respect. They are also trying to make sure that they use environmentally responsible machinery.