Retailing

This week's blog post is about a different company. A company that is a department store. A department store that sells clothing, cosmetics, housewares, linens, electronics, shoes, and accessories. This department store has 7 locations that are always busy. There locations are in Downtown Manhattan, Upper West Side, Bay Ridge Brooklyn, Long Island, Morristown, Paramus, Rego Park. If you guessed Century 21 Department Stores than you are correct.

The heart of Century 21 is in downtown Manhattan near the world trade center. This location is always busy with consumers who work in the area or with tourists who are always coming to see the world trade center memorial. Century's is a department store that always has their items at discount prices and is always promoting new things. the latest thing that they have been promoting is their loyalty rewards program, where every dollar you spend is a point and when you reach 1000 points you begin to receive coupons. They are usually always promoting items in the cosmetics department. The concern of Century's is their customers. 100% customer satisfaction is their goal, and they always want to achieve it. Century 21 is now online and has the same merchandise online as it does in store. You can only shop online if you are a member of the loyalty rewards program.

Century 21 Department Store has a buyer for each department in their store. A buyer for mens, ladies, lingerie, accessories, handbags, shoes, linens, and housewares. Within each department there are buyers for the smaller department within the department as a whole. For example: Mens is the department as a whole, but there is a buyer dress shirts/ties/ and socks, a buyer for underwear and loungewear (pajamas), a buyer for mens accessories, a buyer for mens denim, a buyer for the European section and a buyer for mens separates. Each buyer determines what will be shipped back to the distributing center or to another store. They also let you know where to place merchandise based on how well the items sell. The buyers will always give you feedback on how well your floor looks and will also give you tips on how to improve your sales. Of course the buying office is located in the corporate office which is located in our downtown location.

Each store has a General Manager and assistant store managers. The general manager gives direction to each department and the store as a whole. Assistant Store Managers deal with all incoming problems in the store. Their concern is customer satisfaction at all times.