Developing and Managing Products

New product- product new to the world, the market, the producer, the seller, or some combination of these.

Apple has three different types of new products. New-to-the-world products, additions to existing product lines, and improvements or revisions of existing products.
Their new-to-the-world products would be the first generation iPod that Apple released back in 2001, the original iPhone that was released in 2007, the iPad that was released in 2010. All of these products were new-to-the-world products, the world did not have any of these products before their release date.
Additions to existing product lines would be the iPod Nano, iPod Shuffle, iPod Touch, iPod Mini, iPod Video, iPod Classic (the first iPod). These products are additions to the iPod line of Apple. iPhone, iPhone 2, iPhone 3G, iPhone 3GS, iPhone 4, iPhone 4S, and iPhone 5 are all additions to the iPhone line. Now all of the products that Apple has made are improvements or revisions of the previous product. They have all changed but still carry the same idea on all items.

When it comes to Apple, they do not have any prototypes. most of the time, if the item has a defect or glitch, the consumer gets a brand new device from Apple, glitch free. Many of Apple's new released products have glitches in them. They are revised quickly and the revised product will have its own release date.

The advertising for Apple is what sells the product to the consumer. The advertising pulls all consumers in and persuades the consumer to purchase their product. Apple advertises everywhere.

Integrated Marketing Communications

Promotion- communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit response.

When any company wants to promote a product or the company itself, their main objective is to capture consumers that have not yet been apart of their company. They want to capture the eye of the other consumer, i.e, people who have not owned their products.

Apple has grasped the attention of many people worldwide with their products. Whether it is with their laptops, phones, or music players, Apple has grasped many people. Apple has a competitive advantage when it comes to its consumers. Many of Apples consumers are very competitive when it comes to the products Apple produces. The consumer will believe that Apple products are the best products that have been created. No other company can create a product that will come close any of Apple's products.

Apple uses advertising, public relations, sales promotion, and personal selling as a part of their promotional strategy. Whether you see iPhone ads on the train, billboards, television, newspaper, emails, or internet, its only Apple advertising their products to their consumers and potential consumers. They advertise all over the world to get as many consumers in as possible. Their ads are usually very eye catching. When advertising on television they use a celebrity to show that if celebrities have the product you should also. The other ad Apple uses on television is the hand that demonstrates how easy it is to use the product. The hand is usually used to advertise their iPhones.
When new products are released, Apple items usually have glitches. Whether its the camera goes on and off on its own, or you lose service by touching a certain part of the phone. Consumers usually go straight to calling Apple tells them their complaints. Public Relations deals with how the public reacts to the products of Apple, how the public should not be experiencing glitches with their glitches.

I am currently doing my homework on my MacBook Pro. Of course I did not purchase the laptop, my boyfriend did. I only wanted the laptop because my brother had it first and it looked so beautiful. Most people who do not have a MacBook say it is just a regular laptop, but others who do say differently.

As I was contemplating on which laptop to get because my previous one was messed up, my brother told me that the MacBook was the way to go. The memory is outstanding, its sleek look makes it easier to carry, the screen is clear as ever and it does not get any viruses. Of course I was not sure because there was no way i had the money to buy a Macbook. I got my boyfriend to buy it for me. My older brother sold the laptop to me (not his of course). He should work for Apple with the way he describes their products and how well they work.

Product Concepts

Apple has several products that they offer to consumers. All of Apple's products have to do with technology. Apple's product mix includes laptops, phones, iPads, iPods, and headphones. When Apple advertises their products, they have a different way of advertising each product. With their laptops they compare a PC to a Mac. When they advertise for their phones, all they show is a hand that smoothly demonstrates what the phone can do and how well it work. Also, when advertising their iPods they usually show how they have changed in size and how easy it is to use the newly innovated product.
Apples products are far from being an unsought product. All of their products are well known throughout the world because of their advertisements. Their advertisements reach out to everyone who is aware and up to date on technology.

 When Apple's products have glitches when they are first released, they give you a brand new product that was innovated so you can enjoy what you purchased initially. Apple modifies their products to the point where it is easy to use for anyone. The always want to make sure that the product will last long for the consumer, and is also easy for anyone to use. Apple gives their products a style/look that attracts their consumers more to their products. Their products are usually very slim and sleek, that it attracts new and existing consumers.

Apple has a signature trademark to their name. Once you see the bitten apple you know that the item belongs to Apple. They have the bitten apple placed on their products where it can be seen by others instead of the owner of that product.