Product Concepts

Apple has several products that they offer to consumers. All of Apple's products have to do with technology. Apple's product mix includes laptops, phones, iPads, iPods, and headphones. When Apple advertises their products, they have a different way of advertising each product. With their laptops they compare a PC to a Mac. When they advertise for their phones, all they show is a hand that smoothly demonstrates what the phone can do and how well it work. Also, when advertising their iPods they usually show how they have changed in size and how easy it is to use the newly innovated product.
Apples products are far from being an unsought product. All of their products are well known throughout the world because of their advertisements. Their advertisements reach out to everyone who is aware and up to date on technology.

 When Apple's products have glitches when they are first released, they give you a brand new product that was innovated so you can enjoy what you purchased initially. Apple modifies their products to the point where it is easy to use for anyone. The always want to make sure that the product will last long for the consumer, and is also easy for anyone to use. Apple gives their products a style/look that attracts their consumers more to their products. Their products are usually very slim and sleek, that it attracts new and existing consumers.

Apple has a signature trademark to their name. Once you see the bitten apple you know that the item belongs to Apple. They have the bitten apple placed on their products where it can be seen by others instead of the owner of that product.