Advertising and Public Relations

Advertising - one-way mass communication about a product or organization that is paid for by a marketer.

Public Relations - the element in the promotional mix that evaluates public attitudes, identifies issues that may elicit public concerns, and executes programs to gain public understanding and acceptance.

Apple advertises in all ways, through television, phone companies, newspapers, and online. The way Apple advertising brings their consumers in to what pay close attention to what the product has to offer. Most of the time they are able to catch the attention of their target market and have them purchase any product they are advertising. When Apple is advertising on television, they make sure to do it in a smooth manner. They show how light weight their products are, how fast it is to access any app of even browse the web.

When Apple advertises they use the objective, Product Advertising. They take the newly made item that they will release and advertise it to bring in more consumers. Since Apple has already made a name for themselves in the technology department they do not need to use institutional advertising, which is advertising to promote the company as a whole. Apple has already made their company big enough so the whole world could know about them. When using product advertising, Apple goes into depth about their products. They want to inform you on how well their newly made product works and its benefits to you as the consumer. Their product advertising shows how well and fast their internet browser works, how quick and easy it is to go from one app to another. Apple has done very well in using Product Advertising. When Apple does advertising, their slogan or theme is "Think Different." By using that slogan they are trying to inform the consumer or future consumers that Apple is very advanced in technology that it makes their products different than anything else out in the market.

When an Apple product has a problem or a glitch when it is first released, the company will gladly take the item back and give you a brand new one. They want to make sure that their consumers are always 100% satisfied with the product and service provided. Apple is always trying to figure out how to overcome problems with their devices just in case the device does get a glitch. Being one step ahead is how Apple is always figuring out how to solve problems or create new products.