Consumer Decision Making

There are two ways a consumer comes across making a purchase. It is either a planned purchase, which the consumer carefully looks into the product they really want or need. They research to see all the benefits and disadvantages of the product. When researching the item they research online, or ask their peers if the product is worth purchasing. If it fulfills what they want it for they will purchase the item online or in store. The other purchase is an unplanned purchase, where the consumer sees the item and is attracted to the way it looks, feels, and works. They but it out of instinct.

When Apple comes out with new products and introduces it to the world, the consumers all over the world are in awe. They are attracted to the look of the item. Whether it is slim, lightweight and the color. The external look of the product drives the consumer closer to really think about purchasing the item. Once they show how the technology of the phone or computer works, the consumer is in the process of determining whether to purchase it or not. When the iPhone 5 was released on September 21, 2012, consumers around the United States were waiting online to purchase the phone. They were attracted to the sleek and slim look of the phone. The advanced technology of the phone was a huge hit with the consumers. With the speed of the internet being bast, the consumers were eager to purchase the item because they like easy and fast use of technology.

The pricing of Apple is apart of the decision making of their consumers but most of the time they are already in contract with a phone company so they are willing to pay the price of their product. When the iPhone was first announced for release, my brother, who is a huge fan of Apple, was sure to watch. He was attracted to the look and speed of the phone. He made sure that when the phone would be released he would purchase it no matter how long the process. He searched high and low for the phone, going to many AT&T phone companies, Apple stores, and Radioshacks. He found the phone about five to six days later and purchased it. He would not give up until the phone was in his possession. My brother is one of many consumers who will purchase Apple's products because of the look and technology installed inside the product.

Consumers make sure that before they purchase any item from any company, they do their research to make sure that they will be satisfied with their product. Many of Apple's products are brought by both research of the product and by instinct of the consumer. If they want it, they will have it.