Strategic Planning for Competitive Advantage

Strategic planning is the proccess of creating and maintaining a fit between the company's objectives and resources and the evolving market opportunities.
Competitive advantage consists of a set of unique features of a company and its products that are perceived by the target market as significant and superior to the competition.

When Apple entered the phone company, it became the biggest competitor to Motorola, Nokia and Samsun companies. Apple became the sole competitor against all these companies but was still ahead of each company.  Apple's products were so advanced in 2007 that it swept the market. When the first Apple iPhone was revealed, it came out with many advanced features that no phone has had so far. Of course when the phone was first unveiled it had internal and external problems that needed to be ffixed. The company did their job in making sure they innovated their product so they will not lose their customers.

Apple has a set back in their product line, limited diversification. With them only having their phone products out, it became easier for other phone companies to come along and make similar devices. Apple needed to think of a way to make sure they were always ahead of anyone. Their next idea was to come out with a new product that was better than their previous product and their competitors. Apple's strategy was to build a contract with one phone company so when they would reveal new products they would gain new consumers from other companies. The key idea that Apple has created is to meet consumer wants at all times.

The success of Apple has been growing tremendously. They advertise their products via billboards and media. Their consumers as well as consumers from other companies are easily grasped by the technology Apple provides. They have provided a product/service differentation competitive advantage, making sure that their consumers are gaining the products of Apple at an affordable price and is something that their competitiors do not have.